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Optometry Consulting: Talk Value, not Price – Sales Tips for EVERY Optometry Practice If your opticians focus on selling value and solutions, price won’t matter! Have you ever heard one of your opticians say “there are many types of AR’s and they range from X dollars to X dollars, which would you like to go [...]

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Optometry Consulting: Have Exclusive Frame Showings for your Best Patients Take your Eyecare Practice’s Marketing efforts to new levels with Exclusive Frame Showings. With the idea of selling a high-end experience, regardless of whether your practice sells high-end eye-wear or not, providing your best patients (as defined by amounts spent within your office on an [...]

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Optometry Consulting: Luxury is Key (When Dispensing) Displaying Luxury during the Dispense will take your Patient’s Experience to another level. When dispensing frames and/or lenses to a patient, it is important that your staff presents the product in a manor that displays luxury.  During your presentation, dispense items in jewelry trays (that contain a felt [...]

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Optometry Consulting: Manage your Optical Inventory by Buying in Three’s Prior to meeting with your frame vendors, you should have developed a clear strategy about how you are going to manage your current optical inventory with new purchases.  This strategy should include an allotment number that will direct you towards purchase limits, a purchasing strategy, [...]

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Eyecare Practice Marketing: Five Easy Ways to Spread Your Brand through Social Media Social media marketing is one of the best ways for small businesses to reach a large number of customers for not a large price tag. Not that long ago it took tens of thousands of dollars and the expertise of major advertising [...]

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Optometry Consulting: Advertise your practice, not your vendors If you want to increase your bottom line, advertise your practice and not your frame vendors! Advertising can be expensive, especially if you are a new or up-start practice.  One way to earn continuos marketing exposure is to advertise your practice, not your vendors.  This can be [...]

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Optometry Consulting: Don’t confuse your Staff Development Methods   Is your practice getting the results it wants from your staff development sessions?  If not, your expectations may not match your methods.  It’s okay.  This article will help you organize your methods and help you understand how to align your expectations with your methods. All to often, [...]

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Optometry Consulting: Provide education to your staff, not training.  Are your staff education sessions engaging or are they a chore? I have always believed that an education is only as good as the learners it engages.  In general, people will take time out of their day to learn something that catches their attention, intrigue, or interest. [...]

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Optometry Consulting: Maintain your Dispensaries Turn Inventory Is your practice maintaining your “Turn” Inventory? If your not sure about your answer, read this post! As the year comes to a close, its important that your practice keeps all “turn” inventory at full capacity.  What’s turn inventory you ask? Turn inventory are the pieces that turn [...]

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Optometry Consulting: Remembering to Sell Accessory Items will lead to Additional Areas of Profit. Looking to increase your practice’s average ticket sales numbers?  Selling accessory items is a quick and easy way to do just that!  If your staff has developed functional sales skills, taking advantage of accessory items or “add-on” sales opportunities shouldn’t be overlooked. [...]

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