Latest News

Optometric Billing: Another Optometric Billing No No! Here’s another great article by our friends at OpticXpress.  If you need billing solutions, they’re the people to call. Of course you can always call MIRRO for all of your optometry practice training, marketing, and HR needs.  Contact us today atwww.mirroinc.com. Enjoy! ****************************************** Optometric Billing No No’s! “A New [...]

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Optometric Billing-Credentialing For Insurance Here is another great article by our friends at OpticXpress.  OpticXpress is a  source for all-inclusive, professional, customizable, knowledgeable and value driven optometric billing and office management services. Remember, MIRRO specializes in making your practice the best it can be!  We are Cutting Edge.  Modern.  Unique.  Just like your practice! Contact [...]

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Optometry Consulting: Follow Up on Recent Purchases Simple follow ups on recent purchases show that your standards of care don’t stop after their credit card is swiped! With the ability to connect with patients in almost instantaneous fashion through facebook, email, text message, twitter, etc., following up with patients who have made a recent purchase [...]

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Optometric Billing: Why Don’t Patients Pay their Invoices This article was written by one of our great friends at OpticXpress.  OpticXpress is an optometric billing firm that specializes in services and software strictly for the optometric field.   They are on the cutting edge (which we love) of software and billing processes for your practice and you [...]

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Optometry Consulting: MIRRO Inc. MIRRO is Cutting Edge. Modern. Unique.  Just like your Optometry Practice! For Better Veiwing, Play with Flipbook in Full Screen Mode! To Go to Full Screen Mode: Click the 4-arrow icon on the top-right of the flipbook.  Enjoy!

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Optometry Consulting: Email Marketing Trends that will Improve your Marketing Efforts Here is a great article about email marketing written by iContact.  If you are looking for help developing a marketing strategy, branding your practice, or re-organizing your image, CONTACT US TODAY!  www.mirroinc.com Enjoy!  For many businesses, 2011 proved to be a challenging year. They [...]

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Optometry Consulting: Eight Steps to Being an Effective Leader How would you describe your leadership abilities?  More importantly, how would your team describe your leadership abilities?  Leadership is a concept that is easily understood but often becomes more complex during application.  Developing leadership skills (yes, I said developing – nobody is born a leader) takes [...]

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Optometry Consulting: Visual Performance INCLUDES Anti-Reflective Treatments – Selling Anti-Reflective treatments is a MUST! Selling Anti-reflective treatments benefit your patients and your practice in many ways! What are your practice’s anti-reflective treatment sales percentage?  When we work with opticians we hear a lot about the desire to provide patients with the “best visual performance” and it [...]

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Optometry Consulting: Setting your Marketing Strategy for 2012 is critical to achieving your practice’s goals. As 2011 comes to a close, it’s important to start planning your marketing strategy for 2012.  Take a few minutes, hours, or a days (depending on the amount of marketing your practice engaged this year) and review what went well [...]

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Optometry Consulting: It’s Winter, Time for Sunwear – Make Sun Glasses Part of the Sales Process Winter is a great time to increase your sunwear sales. As we set into the winter season, it’s important that your dispensary is stocked with polarized and non-polarized sun-wear (for pilots and those who use LCD/LED computer screens).  With [...]

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