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Optician Training: How to use the 70:20:10 Learning Ratio to Improve your Optometry Practice’s Training Programs. “Staff development isn’t an event you attend, but rather an ongoing investment in your practice’s most valuable asset, people.”  ~ Mike Rolih, MIRRO Founder  & President We think it’s fair to say that many opticians (sadly enough) learned how to [...]

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Optometry Consulting: Handling the Patient Hand-off!   Increase Sales and Improve your Office Flow with Effective Patient Hand-offs! The patient hand-offis one of the most critical actions that happens within a practice each day.  In most offices, when the doctor or tech come out of the examination room they hand-off the patient to the optician [...]

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Optometry Consulting: If you Want Increased Profits in your Optometry Practice,   Sell More! Increased profits start and end with your staff’s ability to close a sale. More sales equal increased profits, period.  While this may appear to be an obvious statement, within many optical practice’s this is a lost concept.  Many opticians generally do not [...]

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Optometry Consulting: MIRRO Inc – Consultants that are Cutting Edge.  Modern.  Unique.  Just like your practice. At MIRRO Inc, We’re different.  We like it that way. MIRRO Inc is Cutting Edge. Modern. Unique.  Just like your practice. http://bubble-cast.com At MIRRO, Inc. we pride ourselves on producing cutting edge solutions as unique as your practice. Contact Us Today! [...]

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Optometry Consulting: MIRRO Inc. MIRRO is Cutting Edge. Modern. Unique.  Just like your Optometry Practice! For Better Veiwing, Play with Flipbook in Full Screen Mode! To Go to Full Screen Mode: Click the 4-arrow icon on the top-right of the flipbook.  Enjoy!

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Optometry Consulting: Eight Steps to Being an Effective Leader How would you describe your leadership abilities?  More importantly, how would your team describe your leadership abilities?  Leadership is a concept that is easily understood but often becomes more complex during application.  Developing leadership skills (yes, I said developing – nobody is born a leader) takes [...]

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Optometry Consulting: Talk Value, not Price – Sales Tips for EVERY Optometry Practice If your opticians focus on selling value and solutions, price won’t matter! Have you ever heard one of your opticians say “there are many types of AR’s and they range from X dollars to X dollars, which would you like to go [...]

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Optometry Consulting: Don’t confuse your Staff Development Methods   Is your practice getting the results it wants from your staff development sessions?  If not, your expectations may not match your methods.  It’s okay.  This article will help you organize your methods and help you understand how to align your expectations with your methods. All to often, [...]

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Optometry Consulting: Three Tips to Better Patient Communication in your Eye Care practice Competition within the eyecare industry is at an all-time high and patients are looking for the best products, technologies, and service.  While many practices focus their time on improving their frame selections, marketing platforms, or equipment technology within the office, optometry practices [...]

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With the evolution of online frame stores, dispensaries, and “one-stop” complete pair websites, it’s vital we ask the question: Should a patient’s pupillary distance be included with their prescription?  Should this measurement be given under the idea of “full disclosure?”  If you are asking for my opinion (and I’m the one writing the article, so [...]

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