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Optometry Consulting: Motivated Employees Create Motivated Customers! Motivated Employees Keep your Customers Coming Back! “The best way to ensure everyone around you is motivated, is to get rid of the people who aren’t motivated.” ~ Lou Holtz This statement couldn’t be truer!  Have you ever walked into a restaurant or retail store and talked to an [...]

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Optometry Consulting: Follow Up on Recent Purchases Simple follow ups on recent purchases show that your standards of care don’t stop after their credit card is swiped! With the ability to connect with patients in almost instantaneous fashion through facebook, email, text message, twitter, etc., following up with patients who have made a recent purchase [...]

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Optometry Consulting: Visual Performance INCLUDES Anti-Reflective Treatments – Selling Anti-Reflective treatments is a MUST! Selling Anti-reflective treatments benefit your patients and your practice in many ways! What are your practice’s anti-reflective treatment sales percentage?  When we work with opticians we hear a lot about the desire to provide patients with the “best visual performance” and it [...]

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Optometry Consulting: Setting your Marketing Strategy for 2012 is critical to achieving your practice’s goals. As 2011 comes to a close, it’s important to start planning your marketing strategy for 2012.  Take a few minutes, hours, or a days (depending on the amount of marketing your practice engaged this year) and review what went well [...]

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Optometry Consulting: It’s Winter, Time for Sunwear – Make Sun Glasses Part of the Sales Process Winter is a great time to increase your sunwear sales. As we set into the winter season, it’s important that your dispensary is stocked with polarized and non-polarized sun-wear (for pilots and those who use LCD/LED computer screens).  With [...]

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Optometry Consulting: Talk Value, not Price – Sales Tips for EVERY Optometry Practice If your opticians focus on selling value and solutions, price won’t matter! Have you ever heard one of your opticians say “there are many types of AR’s and they range from X dollars to X dollars, which would you like to go [...]

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Optometry Consulting: Have Exclusive Frame Showings for your Best Patients Take your Eyecare Practice’s Marketing efforts to new levels with Exclusive Frame Showings. With the idea of selling a high-end experience, regardless of whether your practice sells high-end eye-wear or not, providing your best patients (as defined by amounts spent within your office on an [...]

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Optometry Consulting: Luxury is Key (When Dispensing) Displaying Luxury during the Dispense will take your Patient’s Experience to another level. When dispensing frames and/or lenses to a patient, it is important that your staff presents the product in a manor that displays luxury.  During your presentation, dispense items in jewelry trays (that contain a felt [...]

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Optometry Consulting: Manage your Optical Inventory by Buying in Three’s Prior to meeting with your frame vendors, you should have developed a clear strategy about how you are going to manage your current optical inventory with new purchases.  This strategy should include an allotment number that will direct you towards purchase limits, a purchasing strategy, [...]

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Optometry Consulting: Advertise your practice, not your vendors If you want to increase your bottom line, advertise your practice and not your frame vendors! Advertising can be expensive, especially if you are a new or up-start practice.  One way to earn continuos marketing exposure is to advertise your practice, not your vendors.  This can be [...]

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