Optometry Consulting: Setting your Marketing Strategy for 2012 is critical to achieving your practice’s goals.

Setting your Marketing Strategy for 2012

As 2011 comes to a close, it’s important to start planning your marketing strategy for 2012.  Take a few minutes, hours, or a days (depending on the amount of marketing your practice engaged this year) and review what went well and what did not produce the result you wanted.  Identify areas where you should increase your marketing investment and areas where you could reduce your influence financially.  Then start to ask yourselves these types of questions:

Marketing Strategy Development Questions:

1) What are my practice’s goals for 2012?

2) What elements of our marketing strategy will assist us in obtaining those goals?

3) Will my marketing budget support our marketing strategy?  If not, what elements of my strategy are most critical and should be funded?

Also Read: Top Five Email Marketing Trends in 2012

Whether your marketing strategy is as simple as a few ads in a newspaper or a complex model that incorporates multiple mediums, developing a strategy that matches your goals and budget will help you get the most from your fiscal and time investments.

Also Read: Advertise your Practice, Not your Vendors

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm focused on providing eyecare professionals with training, marketing, and human resource solutions.  For more information, you can visit MIRRO at www.mirroinc.com.

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