Optometry Consulting: It’s Winter, Time for Sunwear – Make Sun Glasses Part of the Sales Process

Sunwear Sales are Critical in the Winter

Winter is a great time to increase your sunwear sales.

As we set into the winter season, it’s important that your dispensary is stocked with polarized and non-polarized sun-wear (for pilots and those who use LCD/LED computer screens).  With winter and snowfall, come drastic glares from all angles and it’s critical that your patient’s are protected.  So let’s make sure that each optical is educating it’s patients about the benefits of sunwear during the winter.

Also Read: Talk Value, Not Price – Sales Tips for Any Optometry Practice

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm focused on providing eyecare professionals with training, marketing, and human resource solutions.  For more information, you can visit MIRRO at www.mirroinc.com.

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