Optometry Consulting: Have Exclusive Frame Showings for your Best Patients

Take your Eyecare Practice’s Marketing efforts to new levels with Exclusive Frame Showings.

Exclusive Frame Showings

With the idea of selling a high-end experience, regardless of whether your practice sells high-end eye-wear or not, providing your best patients (as defined by amounts spent within your office on an annual basis) with events like exclusive frame showings will take your practice’s marketing efforts to a new level.

Also Read: Luxury is Key when Dispensing

When new frame lines/collections are available and are going to be displayed within your office, take a night to invite your best patients to come view the new inventory and make the event exclusive.  Have a “trunk show”, cater food, and have small give-away bags for each person you invite.  Make it an RSVP event, with invitations that will catch the patient’s eyes and interest.  By showing your best patient’s how much you care about them will create a new level of “word-of-mouth” advertising for your practice that will develop into new patients and more sales.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eyecare professionals with training, marketing, and human resource solutions.  For more information, you can visit MIRRO at www.mirroinc.com.

Related posts:

1. Optometry Consulting Tip #6: Advertise your practice, not your vendors
2. Technical Steps to Frame Fitting