Optometry Consulting: Manage your Optical Inventory by Buying in Three’s
Prior to meeting with your frame vendors, you should have developed a clear strategy about how you are going to manage your current optical inventory with new purchases. This strategy should include an allotment number that will direct you towards purchase limits, a purchasing strategy, display concepts for frame layout, collection diversity (how you display the collections individual frame options), and a dollar limit based on wholesale pricing.
Once you have determined an optical inventory strategy, your next step is to buy. When buying your frames, you (or an office manager) should exercise a purchasing strategy of buying each frame in three’s (two turn-able colors (blacks, browns, tortoises, or soft colors that work with many fashion options, and ONE unique piece that can display the diversity of color in a collection).
Managing your Optical Inventory is Easier when Purchasing in Three’s.
Buying in Three’s Adds Flexibility to the Practice’s Optical Inventory.
When you sell your best color, you still have that frame design and style available for a patients to see, so your best collections are never out of stock and your chances of capturing a sale because your inventory is strong will remain a constant.
Aids in Loss Prevention.
When you buy in three’s, you can quickly scan your inventory to ensure these collections are still full and on your shelves. This reduces the chance of having a possible inventory theft go unnoticed until your practice conducts its next inventory audit.
Display’s the Diversity of a Collection and makes your Optical Inventory more Robust!
When you look at your boards, do you see tons of brown, black, semi-rimless, and rimless frames? How about reds, blues, greens, and other “show pieces” that create attention to your collections? If you answered yes to the first question, you are not showing enough diversity in your collection selections and frame choices. Buying in three’s allows you the opportunity to create color and diversity by choosing a few frames that will attract customers to that part of your board.
Developing a strong optical inventory strategy focused on purchasing habits, allotments, and display will help you go a long way to providing your patient’s with the collection selections they desire.
Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eyecare professionals with training, marketing, and human resource solutions. For more information, you can visit MIRRO at www.mirroinc.com.