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Optometry Consulting, Optical Training, Eyecare Marketing, MIRRO Inc

Optometry Practice Staffing: Simple Tips to Help Clarify the Hiring Process

October 1st, 2012 · No Comments

Optometry Practice Staffing: Simple Tips to Help Clarify the Hiring Process

One of the most challenging and often feared tasks within an eyecare practice is the process of hiring new staff.  While engaging this process, you probably ask questions like: “What kind of an optician/office manager are they?  Can I be sure they will fill our needs?  Why are they leaving their current practice?”  While these are all great questions and ones you should consider during the resume review and interviewing stage, you might want to consider asking yourself two different questions, “Am I hiring to get us from point A to point B? Or am I hiring for a long term solution?”  The answer to this question will help you determine the type of new hire you desire.  Let us explain.

How to Use the Two Hiring Questions

Short-Term Question: “Am I hiring to get us from Point A to Point B?”

Your practice just had a staff member leave or give notice and you are in the process of getting ready for “Back to School” appointments or the holidays.  Your dispensary is short one person and this will create significant issues with the operation.  You are in need of an experienced hire to get you through these tough times.  You are looking to get from Point A to Point B, while trying to minimize the damage on the operation.  While, us at MIRRO would never suggest hiring in this manor, sometimes things happen and you have to adjust on the fly.  If this is the case, think about the job skills that are most important to you: Technician Skills, Sales, Vision Insurance application knowledge, etc.  Once you’ve identified the core 3-4 skills that are paramount, think about the role this person will play and how you can they be maximized within the practice.  At this same time, you should also be considering how the roles of your other team members can be shifted to ensure this new hire can be successful in the short-term and help your practice get through a rough patch.

Also Read: Communication is Key

Long-Term Question: “Am I hiring for a long-term solution?”

If you are hiring for a long-term solution, then we suggest hiring for the personality and teaching the skills.  Hiring for personality and teaching the skill allows your practice to pick from a larger talent pool and allows you to focus in on desired skills that you want to see in a position.  For example, sales skills are always a desired skill but many opticians don’t consider sales to be the biggest part of their job and therefore, it isn’t a primary focus.  When hiring for personality, you have the ability to focus in on those with significant sales experience in other industries.  Yes, OTHER INDUSTRIES.  That is the point here.  If you are hiring for a long term solution, don’t hire an optician!  Hire the best possible candidate you can find with the desired skills your practice is sorely missing and then teach them how to be an optician.  This process can provide your practice a shot in the arm and can in many ways show your current staff they are replaceable, which will help re-focus your practice’s skill development endeavors and create better staffing across the board.

So when you go into the hiring process, make sure you identify what type of new hire you are looking for and how they will transition your practice.  You never know, you might just hire the next great person in optical.

For hiring, interviewing, or training needs, contact us today by clicking here.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at


→ No Comments Tags: Employee Morale/Engagement · Eyecare Tips & Techniques · Optometry Consulting ·   · · · ·

Forensic Optometry: Bio-metrics & Iris Identification

September 20th, 2012 · No Comments

Forensic Optometry: Bio-metrics & Iris Identification

You’ve seen it on your favorite crime show or in an action movie where a character needs to enter a secret room, they walk up to a machine, look inside, and their eye is scanned to permit access.  The technology being used is called Iris Identification. But does this type of technology really exist?  Is this technology reliable?  The answer to both of those questions is yes!

What is Iris Identification?

Iris identification is a method of biometric authentication that utilizes pattern and image recognition technologies to distinguish characteristics of an individual’s eye (Wikipedia).  The goal of iris identification software is to provide a near-instant, accurate recognition process of a user’s identity based on the digitally scanned image retrieved from each individual.  While some biometric identification systems can use up to 60 unique characteristics, iris identification technology can utilize up to 266 unique points (including ligaments, furrows, ridges, rings, freckles, etc.), providing a greater analysis of each users distinctive traits and identification.  Due to the number of analytical points within a sample, iris identification technologies produce a recognition result that maintains a higher-level of uniqueness than finger prints, thus providing an elevated probability of user identification.

Forensic Optometry: Bio-Metrics & Iris Identification

This type of recognition software uses small, high definition cameras with near infrared imaging (NIR) to create detailed-rich reproductions of the iris.  Once a scan is captured, the iris’ connective tissue is processed and generates an “optical impression” that is translated into a digital code that is unique to each user based on the traits of the optical impression.  The digital code must be recognized by the software for a user’s identification to be processed.

 What are the benefits of Iris Identification and Bio-Metrics?

One of major benefits of iris identification technology is the stabilization and template life of the scanned areas.  Excluding significant trauma to a person’s eye, the characteristics and blueprint of each eye will not vary to a point where recognition will be compromised, thus providing a lifelong identification marker that can be difficult to reproduce.   The scanning process can also take place while a user is wearing glasses or contact lenses and is less invasive than other biometric identification systems, making the process simplistic and user friendly.

Because of the uniqueness of each sample, programs like the Children’s Identification and Location Database (CHILD) are encouraging Optometrists to talk with parents about iris identification and about enrolling their children into a national database that has been created by the CHILD Project.  By having a child’s iris template recognized and enrolled into a searchable national database, law enforcement will have the ability to identify a missing child in a few seconds and return the child to their families.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: Eyecare Technologies · Optometry Consulting ·   · · · ·

Does your Eyecare Practice have Visual Appeal?

September 17th, 2012 · No Comments

Optometry Marketing: Does your Eyecare Practice have Visual Appeal?

We’ve all been there; you’ve walked into an eyecare practice and see frames on pegs, florescent lighting, and outdated fixtures.  The office is covered in dull white paint (or another sterile color) and the music selections are from the elevator down the hall.  All of these elements add up to a less than pleasurable shopping experience, which DOES effect the practice’s  bottom line.

Now we’ve heard it before, “I want my practice to be professional.  It’s our service that keeps our patients coming back.  I want my patient’s to know they are getting quality medical care. Blah, blah, blah.”  Sound like your practice?  What you might not  understand is “the packaging does make the present more appealing.”  By understanding how your office’s visual appeal supports your marketing efforts and your patient’s experience, you can begin to separate yourself from your competition and improve your overall bottom line.

Also Read: Does your brand have personality?

Now, you may be asking yourself “what is visual appeal and how do I make the changes in my office?”  Glad you asked.

Visual appeal refers to a quality that causes an interest or desire in something or someone (thank you Wikipedia).  Which means, its attractive.  Engaging.  Trendy (insert other adjectives here).  It makes you want to be in a certain place or buy something.  Its about connecting with your patients on a level different than just being their doctor.  Eyecare practices that focus on designing their office space to be visually appealing, strengthen their brand and add another layer of engagement with the patient.

Marketing: Does your optometry practice have visual appeal?

Here are a few simple ways to help your practice add visual appeal:

#1) Add color. Lots of color.  If you have more than two white walls in the dispensary of your practice, then you have to many white walls.  People like color.  People are drawn to color.  Bright, bold colors help add life to a wall and increase the visual appeal of the office. Don’t just pick any color from a color wheel.  Look at your office logo and determine how to incorporate your color combinations into your office design.  (At this point, if you don’t have a good office logo, please click here to contact us ASAP).  By using your logo colors, you are incorporating your marketing efforts into your office which strengthens your brand appeal.

#2) Lighting.  Florescent lighting (along with those white walls) makes any space feel sterile.  The use of soft light across the general dispensary will enhance your visual appeal because it gives the colors within your practice depth.  At the very least, you should be using soft light on your product displays.  Track lighting that is focused on your display cases makes your product displays look more appealing.

#3) Vendor Displays.  We’ve seen some practices who refuse to use any Point of Purchase (POP) displays and others who think they should use every piece they’ve received.  There is a fine line between under displaying and over displaying.  You should be using some of the POP within your office, but only if it makes sense schematically.  A great rule of thumb is, one piece per display case self  (if you have display cases) or two pieces per Peg Board layout (to differentiate the collections).  If you go overboard, your cases and walls will look cluttered, if you go to few, your walls will look bare.  Again, make sure they are colorful (unless the intention of the piece is black and white) and are used to add to the design of the office.

#4) Music Selections.  Never run the radio.  Between commercials and promotions, you lose much of the appealing environment we are trying to create.  Purchase an MP3 devise or an iPod and create play-lists for the office.  Make sure the music is well rounded, current, and clean.  You want music with an upbeat feel and nothing slow or somber.  You want your customers to see all of the great visual effects of the office and have the music be the soundtrack that gets them motivated to purchase product.

Also Read: Motivated Employees Create Motivated Customers!

While this list doesn’t begin to exhaust the list of possible improvements your practice can make to increase your visual appeal, it is a great start.  Remember, visual appeal is about connection, engagement, and attraction.  By making a few simple changes to the appearance of your office space, you might just see a new level of loyalty and connection between you and your patients.

For help with creating a more visually appealing office space, or with office designs/layouts, please contact us and get a free 30 minute consultation.


Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: Eyecare Practice Marketing · Eyecare Tips & Techniques · Optometry Consulting ·   · · · · ·

Increase Your Marketing Efforts During Fashion Week

September 13th, 2012 · No Comments

Optometry & Ophthalmology Marketing:  Don’t Lose Money, Increase Marketing Efforts During Fashion Week

Each spring and fall the fashion world goes wild to see the latest designs, collections, and artwork on display by some of the most creative minds across the globe.  Crowds gather in unique places like New York, Milan, and Paris hoping to get a glimpse of what might be the next great thing in fashion.  While these explosions of new styles, color combinations, and ideas forge new trends, they also present ideal marketing opportunities for your eyecare practice.

By creating a good marketing strategy to take advantage of the buzz around fashion week, your practice can stand-out from the competition.  At MIRRO, we believe that your brand has a personality and understanding how to get the most from fashion week can

Optometry & Ophthalmology Marketing: Don't Lose Money, Increase Marketing Efforts During Fashion Week

help grow your brand.  Listed below are a few easy ways to take advantage of Fashion Week, increase sales, and build a larger patient/customer base.

Also Read: Does your brand have personality?

Ways to Increase Marketing Efforts During Fashion Week

1) Develop a focused strategy that reaches your desired audience.  First, identify your target audience. Lets face it, fashion week or for that matter fashion isn’t for everyone, so don’t market it that way.  Ask yourself, “what types of people would engage a fashion-based event?”  Women? Hipsters? Once you’ve identified your target audience, its time to reach out to them. Use tools like social media (Facebook, Twitter, etc. – click the links to follow us as well – shameless plug:), in-office fliers, posters, email updates, text messages, or even mailers to spread your message about events taking place in your practice during fashion week.  Encourage attendees to bring friends and co-workers and let them know there will be “take homes” or “attending gifts” for each visitor.

2). Have Fun, Exciting Events. There are two types of marketing events: 1) events that people engage and have fun with, or 2) events people can’t wait to leave. Which do you want to provide?  And, lets get the elephant out of the way, just having a truck show won’t get it done.

  • Have a trunk show in conjunction with another element.  We love trunk shows, but many times, eyecare practice’s think that trunk shows ARE the event…um, no.  Trunk shows are a great way to help your customers indulge in the depth of a collection, but are hardly enough to carry the event solo.  Incorporate another element into your trunk shows to give the event more life.  It’s fashion week, so find a local designer within your community (it’s always better if they are independent) to have a fashion show that can incorporate your trunk show element into their work.  This way you are tying both areas together.
  • Have an exclusive event. Nothing says fashion week like a “POSH” event full of exclusive people and treats.  Conduct an event for your best customers (identify a yearly spending minimum like $2,500, etc.) and make it all about eye wear and glam.  Send personalized invitations allowing them to bring one friend for an evening of food, fun, and fashion.  Be creative.  Pampered services like manicure/pedicures, makeovers, or one-on-one discussions with personal designers are a great way to make your best patients or their significant others feel even more special. These types of events not only create extreme brand loyalty to your practice, but can also produce huge sales in only a few hours.
Creating events around already established marketing goldmines is not only good for your practice, but good for your brand.  So you better hurry up, because the Paris show is only a few weeks away, and you have a lot of work to do!

For help marketing your optometry or ophthalmology practice, contact MIRRO by clicking here to get a free consultation.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: Eyecare Practice Marketing · Optometry Consulting ·   · · · · · ·

Optician Training: How to use the 70:20:10 Learning Ratio to Improve your Optometry Practice’s Training Programs

September 10th, 2012 · No Comments

Optician Training: How to use the 70:20:10 Learning Ratio to Improve your Optometry Practice’s Training Programs.

“Staff development isn’t an event you attend, but rather an ongoing investment in your practice’s most valuable asset, people.” 

~ Mike Rolih, MIRRO Founder  & President

We think it’s fair to say that many opticians (sadly enough) learned how to be opticians through the method of trial and error. Where the optician training process is conducted by an office manager or by the optician who has the “longest tenure” in the practice.  While this training method might show signs of being effective, given the right circumstances and personnel, at MIRRO we believe there is a better, more effective way to develop your staff.

By employing the simple learning ratio 70:20:10, each office manager can develop a training method that is traceable, accountable, and most importantly, successful.  So, what is the 70:20:10 Learning Ratio and how will it help my practice create better optician training programs?

Glad you asked!

Understanding the 70:20:10 Learning Ratio and it’s effect on Optician Training Programs.

The 70:20:10 Learning Ratio simply identifies the different stages involved in learning (see photo).  Understanding how to use each level is the key to developing effective optician training programs.

Use the 70:20:10 learning ratio to improve your optician training programs.

The “70″ Level: This level identifies the percentage of learning that is informal, on the job or experienced based learning.  (i.e. taking accurate segment heights, etc.).

The “20″ Level: This level identifies the percentage of learning that is conducted through coaching, mentoring, and development through others. (i.e. trouble shooting steps when dealing with progressive lenses, etc.)

The “10″ Level: This level identifies the percentage of formal and structured learning/workshops (i.e. what is myopia, etc.)

Also read: Don’t Confuse your Staff Development Methods

Using the 70:20:10 Learning Ratio to develop better Optician Training Programs.

At MIRRO, when we begin to develop an optician training program for a practice, we focus on how to achieve the established objective agreed upon.  We ask ourselves, “What do we want the optician to be able to do at the end of this training process?”   Then we establish the most effective method to ensure this objective is reached.  Unfortunately, in many eyecare practices, identifying the proper training method is overlooked and attempting to devise a plan to track its effectiveness appears daunting.  So here is a simple way to do both using the 70:20:10 method:

Important note: Prior to developing any training, you should focus on establishing objectives to keep your plan and content focused!

Optician Training Development STEP #1: The “10″ Level.
THIS IS THE MOST IMPORTANT LEVEL!  This is where every optician training program should start!  Unfortunately, in many practice’s this is the most underused and undervalued step, but it pays the biggest dividends when used.  Conducting a formal training session to impart a new skill, learn about a new process, discover a new product or method is critical to your practice’s success.  The formal learning level will provide your optician training program the baseline it needs to hold learners accountable for the skill or information you are presenting.  It ensures that each optician gets the same message, can hear everyone’s questions, and has the opportunity to practice this new skill or discuss their new knowledge in a “vacuum-type” setting where it is safe to make mistakes and correct performance.  Without conducting a formal learning session, you allow the optician to dictate the message, and you lose the effectiveness of the content.

A formal optician training session should include:

  1. A handout.  So everyone has the same information and message
  2. A short lecture, simulation, examples, and Q&A
  3. Assessment.  Quiz, simulation of a skill, or any other method to track that each learner has processed the information you desired in your objective
Optician Training Development STEP #2: The “20″ Level.
Once you have completed the Formal level, the optician should now be transitioned into the coaching level.  Establishing a coaching or mentoring role within the practice can help your message and training programs take on a new level of staying power.  A coaching or mentoring partner provides support, encouragement, and insight into the usage of the skill or process the learner is undergoing.  This role should be focused on continued instruction and real-time evaluation of the optician.  The coaching or mentoring role needs to be seen as a person who is here to help, not to criticize.
Optician Training Development STEP #3: The “70″ Level.  
This is the last level.  Once the coach or mentor has determined the optician has developed the appropriate skill, the optician can officially move into this level (even though they may have already been in this level for some time depending on the amount of office staff/opticians within the practice). This level is where the most learning will take place, due to it’s hands-on nature, BUT if the optician’s training starts here, this is where the most mistakes and money will be made and lost!  The informal learning level, is just that, informal.  But informal doesn’t mean, non-existent.  When the optician reaches this level, they should retake the assessment from the formal stage and be given a follow-up review session about the content from the formal learning phase.  This will produce the best results over time and will make your training efforts produce a more effective staff.
By simply understanding how your opticians will transfer through the learning process and how to apply a learning ratio/method to your optician training program development, will allow your practice to get the most from its effort.
Feel free to contact MIRRO with any questions or to request a free consultation.
Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: Eyecare Practice Training · Optometry Consulting ·   · · · · ·

Optometry Consulting: Handling the Patient Hand-off!

March 20th, 2012 · No Comments

Optometry Consulting: Handling the Patient Hand-off!


Increase Sales and Improve your Office Flow with Effective Patient Hand-offs!

The patient hand-offis one of the most critical actions that happens within a practice each day.  In most offices, when the doctor or tech come out of the examination room they hand-off the patient to the optician and the sales process begins.  This process usually happens quickly and without much of an introduction. But should it happen like that?  No!

Optometry Consulting: The Patient Hand-off

Optometry Consulting: The Patient Hand-off

An effective patient hand-off should accomplish a few things:

1) An Introduction during the patient hand-off

This is the time where the technician or doctor should personally introduce the patient to the optician who will be helping them find a pair of glasses or invoice them out.  While some might find this a useless step, it provides another level of service for the patient and allows you and your optician to transfer the patient in a formal way.

2) Provide a brief description of the products the doctor suggests for the patient

When the doctor tells the optician that they discussed anti-reflective coatings, progressive lenses, or polarized sunglasses with the patient – in front of the patient, it allows the sales process to happen in a quick, effective manor.  Your opticians can say “the doctor suggested you get x, y, and z…” and the patient’s will then feel they are not being sold, but rather being treated by the doctor.  This simple process can increase your second pair sales, sun sales, AR sales, and progressive sales, and you don’t have to change a thing other than this step.

Also Read: Want Increased Profits?  Sell More!

Providing solid patient hand-offs allow you and your staff the ability to formally transfer the patient and simplify the sales process in a manor that benefits your staff and patients equally.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eye care professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: Eyecare Practice Training · Eyecare Tips & Techniques · Optometry Consulting ·   · · · · · ·

Want Increased Profits, Sell More!

February 24th, 2012 · No Comments

Optometry Consulting: If you Want Increased Profits in your Optometry Practice,   Sell More!

Increased profits start and end with your staff’s ability to close a sale.

More sales equal increased profits, period.  While this may appear to be an obvious statement, within many optical practice’s this is a lost concept.  Many opticians generally do not think of themselves as “sales people”, and see “sales” as one aspect of their job, not their primary job function.  While this is great in theory, in reality, many opticians have jobs simply to sell product to the patient.

If you want increased profits, you have to create a strategy that will enable

Optometry Consulting: Increased Profits, Sell More

Want Increased Profits, Sell More

this to happen within your practice.

Here are a few tips to help your practice sell more product and increase profits:

Increased Profits Tip #1: Set Sales Goals.

Often times sales numbers slump because there is a lack of accountability to making sales.  Setting sales goals each month will give your staff a goal to work towards and identifies a level of “sales” expectation that may be missing in your practice.

Establish your goals based on averages for each month from the last 2-4 years.  These goals should include total sales, multiple pair sales, and accessory sales.  Having these goals will provide you with an idea of where you’ve been and will help you identify where you want to be going forward.  Be sure to make these sales goals reasonable and reachable (especially at the beginning) and explain how these goals were determined.

Also Read: Talk Value, NOT Price

Increased Profits Tip #2: Conduct Consumer & Sales Training.

Sales training is a great way to increase your staff’s sales skills, and it will aid in them become better sales professionals.  Sales training mostly focuses on the structure of a sale (which is a great place to start) and will allow your staff to understand how to transition a patient from “just looking” to asking “buying questions” to closing the sale.

Consumer training talks more in-depth about the different types of customers, their shopping habits, interaction needs, and personality types.  This type of intimate look into the psychology of  a consumer will develop your staff’s understanding about the type of patient they are engaging and will help them guide the sales transaction in a manor that suits the consumers needs.

Increased Profits Tip #3: Hire People with a Sales Background.

This tip is largely overlooked.  When hiring new staff, many practice’s focus on finding the best optician, not the best sales person.  While having great optical skills is a definite bonus, hiring people with sales/retail experience (and teaching them the optical side) is a talent-rich pool that many practice’s fail to consider.  People with a sales background will be more inclined to push for second pair sales or upgrade opportunities which will increase your average ticket sales, multiple pair sales, and will help your practice earn increased profits from patient to patient.

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm providing eyecare professionals with trainingmarketing, and human resource solutions.  For more information, you can visit MIRRO at



→ No Comments Tags: Eyecare Practice Training · Eyecare Tips & Techniques · Optometry Consulting ·   · · · · · · · ·

MIRRO Inc Optometry Consulting

February 3rd, 2012 · No Comments

Optometry Consulting: MIRRO Inc – Consultants that are Cutting Edge.  Modern.  Unique.  Just like your practice.

At MIRRO Inc, We’re different.  We like it that way.

MIRRO Inc is Cutting Edge. Modern. Unique.  Just like your practice.

At MIRRO, Inc. we pride ourselves on producing cutting edge solutions as unique as your practice.

Contact Us Today!


→ No Comments Tags: Eyecare Practice Marketing · Eyecare Practice Training · Optometry Consulting ·   · · · · · · · ·


February 1st, 2012 · No Comments


Here is a great article about Medicare billing from our friends at OpticXpress.

Be sure to contact us for your training, marketing, and human resource needs.  



1) Medicare does not cover refractions. Make the patient pay for the refraction after you complete the exam.

2) Make sure your staff collects ALL of the patient’s insurance information and scans it into opticXpress.

This includes ID cards, social security cards and driver’s liscense. Many times a staff member sees one insurance card and then stops instead of proceeding forward with finding out whether the patient has other insurance. If the staff member collects all of this and enters it into opticXpress then it will be most valuable for us should a claim be denied…it allows us to work the rejection ASAP.

3) Every medicare patient is required to pay Co-insurance of 20% of the allowed amount of the service.

This means that if your examination fee is $100.00 you should collect $20.00 in addition to what you are charging for the refraction. If the patient has secondary insurance that will cover co-insurances and deductibles then Medicare will usually “cross the claim over” to the patient’s secondary if the patient has alerted Medicare of this additional coverage. If the patient has not updated this    information with Medicare or they don’t have secondary coverage, than collecting these fees up-front assures cash flow from Medicare while you are awaiting final payment. Additionally, if your staff has entered all of the patient’s insurance info into the system it allows us to “cross the claim over” to his/her other insurance on the patient’s behalf. You will then receive this additional payment from the patient’s secondary insurance company.

Also Read: Credentialing for Insurance

4)   Remember that Medicare’s deductibles are a yearly payment each patient must pay.

That means that most Medicare patients you serve during the first 4-6 months of the year will owe this deductible and hence, they will have to pay you for the service out of pocket after Medicare denies or any secondary (supplemental) coverage will cover it but it will add to the turnaround time on that claim. Just remember this when working with your Medicare patients and remind them while they are in the exam room with you or at another designated time. Most Medicare patients are elderly and it is imperative that you take your time to try and help them understand their benefits. In the long run, you will profit more.

5)   Finally, ask your patients the following before you begin the procedure:

a) “Do you fully understand our policy concerning Medicare patients?”
b) “Are you comfortable or able to pay for a refraction and/or your co-insurance today?”
c) “Do you understand that Medicare requires you to pay a deductible out-of-pocket and
you may owe this if you have not met it for the year and do not have supplemental
coverage to take care of this for you?”

→ No Comments Tags: Eyecare Tips & Techniques · Optometry Billing/OpticXpress · Optometry Consulting ·   · · · · · · · ·

Tip #16: Motivated Employees Create Motivated Customers!

January 27th, 2012 · No Comments

Optometry Consulting: Motivated Employees Create Motivated Customers!

Motivated Employees Keep your Customers Coming Back!

“The best way to ensure everyone around you is motivated, is to get rid of the people who aren’t motivated.” ~ Lou Holtz

Optometry Consulting: Motivated Employees, Motivate Customers

Motivated Employees, Motivate Customers

This statement couldn’t be truer!  Have you ever walked into a restaurant or retail store and talked to an employee who wasn’t excited to  be at work?  I have.  It sucks.  The only thing I can ever think about is why is that person here and how fast can I leave.  If you have employees working for you that could qualify as “not motivated” I have to ask you one question:  How many of your patients feel the same way I do in the example above when they encounter that employee?  Probably most.  Employees who are motivated to be at work create a positive environment, for other employees and most importantly, PATIENTS.

Also Read: Simple Tips to Boost Employee Morale

When patients are having a good time or enjoy their environment, they spend more money!  If in 2012, one of your practice’s goals is to increase your profits (which should be a goal every year), than you need to take a detailed audit of your staff and follow Lou Holtz’s advice. You just might see immediate results!

Remember, in this economic environment, fire fast and hire slow!

Mike Rolih is the President of MIRRO, Inc. a cutting edge consulting firm focused on providing eyecare professionals with training, marketing, and human resource solutions.  For more information, you can visit MIRRO at

→ No Comments Tags: 20 Tips'N 20 Days · Eyecare Tips & Techniques · Optometry Consulting ·   · · · · · · · ·

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